Fanatics (Chinese name: 热粉) was founded by entrepreneur Michael Rubin in Florida, USA. Since 2002, it has grown into the world's leading licensed sports merchandise digital platform and the largest licensed sports retailer globally. Fanatics is committed to becoming the world's #1 sports fan brand, with its business footprint expanding fan-centrically across proprietary brands, e-commerce operations, physical retail, licensing services, and collectibles.
The Fanatics Hysan Place store in Hong Kong is conceived around the concept of ""Game vs Game"", bringing together the major league IPs—NBA, MLB, NFL, NHL etc. The store features Mitchell & Ness jerseys, Topps trading cards, and Authentic autographed memorabilia, creating a dialogue between current and classic games that allows fans to experience the evolution of sports culture through the ages.