CON-CON® THE MIX is a brand-new, scalable IP cultural platform developed as an extension of CON-CON®, bringing together IP, brands, creators, entertainment and commerce to foster cross-cultural and cross-sector collaboration. Spanning 1/F and 5/F of Hysan Place, the 1/F Pop-Up Store features CON-CON® merchandise and collaborations with CAMEL, COIN PARKING DELIVERY, GRS and The Scentist. The 5/F Marketplace brings together competitive yo-yo, lifestyle and culture, music, animation and other creative categories, with participating brands and IPs including C3YOYODESIGN, CAMEL, the original Hong Kong science-fiction animation Odium Zero, Sony Music and Zoda.